Steph Pullen, Author at Brilliant Agency | Social Media | Communications | Marketing

Digital

November 15, 2019

The Brilliant Debrief; the new advent calendars, BrewDog Kennels and a degree in Influencing…

It’s officially Christmas when… Growing up in the UK, there are sure signs that Christmas is fast approaching; when certain products hit the shelves, particular adverts hit the TV and when cafes release that well-loved festive food and drink range.…

Steph Pullen

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Digital Environment Marketing

November 11, 2019

The Brilliant Debrief; supermarket sustainability, Instagram stories and Christmas ads.

Supermarket plastic pledges show united consumers can drive change In previous years, the gap between what consumers reported they wanted to happen vs their actual shopping habits was fairly contradictory and therefore a blocker for supermarkets to make a…

Steph Pullen

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Digital Marketing

November 1, 2019

Brilliant Debrief; vegan ready meals, Facebook getting election-ready, and the big ban on suggestive emojis.

Vegan ready-meals are hot right now Sales of vegan meals have absolutely exploded as stats from the 2019 plant-based category report show. Reportedly the introduction of own-brand lines, most notably from Tesco and M&S, have jump-started this uptake. The Kantar…

Steph Pullen

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Digital Marketing

October 25, 2019

Brilliant Debrief; Facebook Live cooking shows, low-alcohol beverages and Amazon’s new gin.

The first 'screen-to-mouth' cooking show airs on Facebook Live We'll excuse you from not knowing Redmart (Singapore's premier online supermarket), they weren't much on our radar, either. In any case, the Singaporean retailer has made headlines this week by…

Steph Pullen

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Marketing

October 9, 2019

Brilliant Development; My Mini MBA

I have recently started the Marketing Week Mini MBA in Marketing led by Professor Mark Ritson - columnist for Marketing Week and consultant to some of the biggest Global Brands on the market. I was approached by our Managing Director…

Steph Pullen

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Digital Marketing

October 4, 2019

The Brilliant Debrief; a quarter of Brits buying plant-based milks, Innocent’s blue café and the low alcohol Autumn trend.

Nearly a quarter of Britons are buying plant-based milks. Environmental concerns are having a massive impact on people’s purchasing decisions. The dairy industry has a lot of fingers pointing its way with 6% of all human methane emissions coming from…

Steph Pullen

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Digital

September 27, 2019

The Brilliant Debrief; Channel 4 x Meatless Farm Co., McDonald’s Plant-Based innovation and Pinterest goes shoppable.

Channel 4 backs Leeds vegan meat brand This week, as part of the broadcaster’s Commercial Growth Fund, Channel 4 announced a seven-figure investment in local Leeds brand Meatless Farm Co. The brand is only three years old but with early…

Steph Pullen

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Environment Marketing

September 20, 2019

The Brilliant Debrief; E.ON campaign to tackle pollution, Facebook AR Ads and Spotify’s Gen X outdoor campaign.

E.ON believes brands ‘must have an opinion’ as it launches campaign to tackle pollution E.ON’s latest campaign sees the brand take up the battle against air pollution, with the Marketing department declaring that in order to survive, it must have…

Steph Pullen

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Digital

September 6, 2019

The Brilliant De-Brief; Cadbury’s Age UK rebrand, big bad data and detox teas.

Cadbury are joining Age UK to fight loneliness Now, we all know about The Big Knit campaign run by Age UK each year but what else are the charity up to? This month sees them team up with Cadbury’s over…

Steph Pullen

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Digital Marketing

September 5, 2019

The changing landscape of Instagram; then and now.

Do you remember Instagram before influencers? I’m struggling to recall a time before everything in my feed was the perfect embodiment of what, as a rational people, we know must have taken hours of conceptualising and preparation, before we see…

Steph Pullen

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