When I tell people my job title as a Content or Copy Editor, I often notice a vague look of confusion begin to cloud their faces. The best way to clarify the matter? Telling them that I proofread other people’s…
Read More
With a free platform to share anything from art to new products, Instagram has fast become the first stepping stone for many budding entrepreneurs. If you think about it, this is revolutionary stuff. Traditionally, new businesses would need to spend…
A lacklustre photo of a product surrounded by obvious props. Bland, humourless copy that was clearly written by an agency. We’ve all seen it and - let’s be honest – it’s not doing anything for anyone. People crave authenticity on...
Read More
October. There’s fog everywhere you look, it’s just about acceptable to start talking about Christmas and people are still tweeting, instagramming and facebook-ing (is that a verb?) as usual. This month will be an extra-special re-hash for me as it...
Read More
In September, the incomprehensible – and yet inevitable - happened. Google changed its logo. We unwillingly waved goodbye to the old logo, reminiscent of typewriters, intellectualism, the written word, and greeted the new child-like logo (with a reluctant smattering of...
Read More
August got off to a quiet start… however it picked up with the weird and wonderful stories I have grown to expect blossoming into being by mid-month. So we’ll start there. On the 10th August angst was ignited across platforms...
Read More
Not all Likes are made equal: we all know this. The feeling you get when your Auntie Jane likes your photo is pleasant enough - Auntie Jane is great, and all that. But it's nothing compared to the rush of...
Read More
June reached its peak with the release of Apple Music (which I won't go into, since my esteemed colleague has already written a comprehensive account of the service). But what of July? Well, as usual, it was an entertaining mixture...
Read More
June came and went in a blur (quite a fabulous blur, I might add). There have been women being brilliant on a global platform every way you look... which is my preferred situation, obviously. The first of which, striding boldly...
Read More
Twitter is my favourite social media channel. Hands down. I'm going to fight my corner for Twitter. Everyone and their dog (sometimes literally) are on Facebook - and Instagram, Pinterest and Snapchat are so visual that they're instantaneously appealing. But...
Read More