All Posts By

Lucinda Hurst

Marketing
February 28, 2019

Brands must stand up to stand out in 2019

Standing out on social (or at all) no longer means just daringly different content or copy with a kick. With the rise in conscious buying habits, consumers want and expect more from their brands. They want to understand their beliefs,…
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Marketing
January 3, 2019

5 New Year’s resolutions for brands on social

With the ever growing landscape of social media, it’s becoming impossible to avoid. It’s no longer an optional part of marketing; audiences expect a social presence from their favourite brands, as it allows them to feel connected, solve problems and…
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Digital
December 13, 2018

The five biggest food trends at this year’s Food Matters Live

In the food and drinks industry, people are constantly trying to predict the next big thing and beat the competition to market. We saw plenty of newly established and soon to launch brands at this year’s Food Matters Live and…
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Brilliant AgencyDigital
November 20, 2018

Food styling hacks and tips for creating more engaging content

It’s 2018. Plain product and packaging photos just won’t cut it on social media anymore. With so many brands trying to get a slice of the action, ever-changing algorithms and Facebook supposedly putting friends and family first, businesses need to…
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getting more Instagram engagement
Digital
September 19, 2018

Integrated Instagram advertising is here… Finally!

For anyone working in social, it feels like it’s been a lifetime since Facebook bought Instagram. We’ve been teased with changing algorithms, new capabilities and paid advertising, but never given full reign to use them to their full potential. Until…
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Brilliant Agency
August 13, 2018

The rise of social viewing – the Love Island effect.

The decline in live TV viewers has been well documented over the years, largely thanks to the introduction of recorded shows and the rise of subscription-based streaming services like Netflix and Amazon Prime. After all, who hasn’t come face to…
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July 27, 2018

Why engagement > followers… The realities of growth on social in 2018

There's the age old saying of 'Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.' but these days there's a much more millennial equivalent... Would…
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June 18, 2018

Unilever’s stand against faux followers and 3 tips for spotting fakes!

When Unilever’s CMO Keith Weed makes a stand, pretty much the entire marketing world follows suit, so his latest statement on social following should certainly rock the boat of how we approach follower growth and work with influencers. And for a…
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Digital
September 8, 2017

Good Grain go Brilliant

In an age where we can’t remember if we’re supposed to eat eggs or not, whether avocado is actually good for us and what on earth de-mono-un-poly-saturated is supposed to mean, keeping it simple is the easiest option. That’s where…
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