All Posts By

Joe Browne

Brilliant AgencyMarketing
May 31, 2019

The Brilliant Debrief; Low-Alcohol Spirits, Bottle Flips Vs Plastic and The People Pricing Pints.

Each week our team comes together to debrief, and share key stories and insights from the news cycle. Take a gander below and find out what’s caught our attention this week. Are British boozing habits drying up? Over the last…
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Brilliant AgencyDesignMarketing
April 2, 2019

A Brilliant April Fool’s Day

April Fool’s Day is a day of little real-life national significance but so entrenched in the cultural fabric of our society it offers up an excuse that’s as good as any to have a bit of fun - particularly on…
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February 21, 2019

Wellness at work: Eating clean and hassle free with Lean Lunch

At Brilliant, we’ve been on a health kick to end all health kicks. We’ve had sessions on the science of sleep and the dangers of deprivation, we’ve been moving and shaking in ways we never knew we could at our…
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Brilliant AgencyDigitalMarketing
January 29, 2019

Tips for a beginner community manager

For any marketing managers, execs, brand managers, start-up business owners, interns… anyone who might be involved in the social media marketing for your brand, here’s a rundown of introductory tips to take your Community Management to the next level. For…
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Brilliant Agency
January 11, 2019

What is Community Management and why is it so important for my brand’s social media?

Talk to anyone in the marketing game and they’ll be the first to admit that Ad-land is awash with industry terminology that seems purpose-built to bamboozle the layman. There are more abbreviations, acronyms and insider language than a Gen Z…
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December 1, 2018

Vocation Brewery – Life & Death campaign copywriting corner

Writing copy is always a fun, creative and sometimes challenging endeavour. Every now and then, however, a particular client, or campaign, comes along that is just a dream to write for. This has certainly been the case for a recent…
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November 20, 2018

Creative copy from top sports brands – putting product second.

The sports sector is extremely emotive. People are incredibly passionate when they play sport, when they watch sport and about the brands they wear to do either. There’s plenty for creative copywriters to get their teeth into when writing powerful…
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August 15, 2018

Keeping your brand’s tone of voice authentic – tricks of the trade

Keeping the tone of voice for your brand as consistent as possible is crucial. It may seem near impossible to maintain a strong voice across the all of the avenues of communication you need to have with consumers and other…
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Brilliant AgencyDigitalSuccess Stories
July 23, 2018

Tackling thorny issues as a brand

How to run a politically-charged campaign. Many brands shy away from divisive topics when it comes to advertising and social media campaigns. It would seem the backlash of such classically misguided campaigns as Pepsi’s Kendall Jenner ad or Starbucks ‘race…
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